This is a good to read book if you are one of the faithful Lonely Planet users in your travels. If you use t he others like Fodors or A Rough Guide, then you may be less inclined to do so.
This is The story as told by the founders of the Lonely Planet about how a newly married couple, adventurously backpacked across Asia to land in Australia with 27 cents between them. With such a financial situation, most would have thrown in the towel to settle on a more stable lifestyle.
The following description on how they had to live almost hand to mouth, scrimp and save to ensure some semblance of financial security yet having the dream to put their love for travelling and adventure to good use and put effort into an idea, yet untested.
The second half then goes on to detail the role of the travel writers and the relations between the work produced and the company as it grew from a small set up into a global office and a force to be reckoned with in the travel publishing business.
the lonely planet story
Tony and Maureen Wheeler
Published 2005
Periplus Editions
ISBN-13: 978-0-7946-0478-3
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